Google Just Changed the Rules

Google has capped search results at 10 per page. That means the days of scrolling through 100 results are gone — and every SEO rank tracker, including Ahrefs, is feeling it

Here’s what matters for your business:

• Right now: Rankings beyond the top 10 may look inconsistent. Updates are still rolling in, but expect disruptions.

• Looking ahead: Google’s change limits visibility into deeper results. Early signals and progress tracking get harder. We’re already exploring solutions and will share next steps soon.

Why this matters: deeper rankings help you spot traction before you break into the top 10, catch duplicate content issues, and uncover fresh opportunities.

Search is shifting fast — AI is accelerating that change — and this update is just another curveball. But our focus doesn’t change. Talloo is here to give you clarity, confidence, and the visibility you need to stay discoverable where it counts most: right in front of your next customer.