Website Methodology

What jobs are you hiring your website to do?

Common Jobs

  • Be found in Google searches (especially local)

  • Build credibility and trust with potential customers

  • Explain what the business does, clearly and simply

  • Capture leads or calls through forms and click-to-call buttons

  • Show proof of quality—reviews, photos, testimonials

  • Make it easy for customers to contact or visit

  • Support word-of-mouth by being shareable online

Other Jobs

  • Integrate with workflow and CRM software

  • Attract and recruit quality employees

  • Automate client intake and job applications

  • Enable online payments and scheduling

  • Collect and display customer reviews

  • Publish educational or support content

  • Simplify reordering or rebooking for customers

  • Maintain consistent branding and messaging

  • Track conversions and traffic analytics

  • Integrate with email and SMS communication systems

In other words, your website should be doing work for you.

Steve Jobs learned this from his father, who told him that even though no one would see the back of a well-built cabinet, a true craftsman still paints it — because you’ll know it’s there.

Many website design firms skip the back of the cabinet because they:

  • Rush the build to meet deadlines or low-bid pricing.

  • Outsource design piecemeal, leading to mismatched structure and content.

  • Ignore technical polish — accessibility, schema, structured data, load performance.

  • Skip documentation and QA, so future updates break things.

  • Overlook SEO structure — page hierarchy, internal linking, or proper meta usage.

  • Undervalue craftsmanship because it’s invisible to clients.

But those unseen details — semantic markup, performance optimization, consistency of tone, clarity of layout — determine whether the site works with or against the business.

What does a good website look like?

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