Google Is Phasing Out the Q&A Feature — What That Means for Local Businesses
Google is making a quiet change that matters for local businesses. The Questions & Answers section on Google Business Profiles is going away — starting with the system behind it being shut down in November 2025.
For years, customers could ask a question on your profile and anyone could answer it. Sometimes it was helpful. Sometimes it wasn’t. Now, Google is moving toward answering those questions automatically using your business info, reviews, and website.
This shift didn’t come with big fanfare, but it’s important. The way Google helps customers learn about your business is changing — again.
Why This Is Happening
Google wants clean, verified information it can trust. With AI becoming the way customers find answers, Google doesn’t want random public responses shaping what people think about your business.
This change helps Google:
Cut down on spam
Avoid wrong or misleading answers
Lean on verified business info instead of crowdsourcing
The bottom line: Google wants facts, not guesswork.
What It Means for You
You’ll likely still see the Q&A section for now. But the tools that managed it are going offline, and that usually means the feature won’t be around long.
Here’s what to expect:
You won’t be able to manage Q&A through software anymore
If you relied on automated tools, those won’t work going forward
Google will begin answering common questions automatically
Going forward, Google will rely more on the information you provide — not what someone else posts about you.
What You Should Do Right Now
This is simple housekeeping to protect your visibility.
Save Your Q&As
If you’ve built up helpful questions and answers over time, grab them now. Those are valuable and can live on your website or in Google Posts.
Example places to reuse them:
An FAQ page
Service pages
Your scheduling page
Social posts and reels
That content still works. It just needs a new home.
Clean Up Your Business Info
The more accurate your business profile is, the better Google’s answers will be.
Check your:
Hours
Services
Description
Phone number
Service areas
Booking links
Make sure your business info online matches everywhere — your website, directory listings, social pages. Consistency matters more than ever.
Build a Simple FAQ Page on Your Website
Google is going to rely on it.
List the questions customers ask most — pricing, availability, how service works, warranties, emergency policies, etc.
Aim for clarity and real language, not marketing fluff.
The Big Picture
Google isn’t taking information away. It’s shifting how customers get answers.
Instead of public Q&A, Google will:
Pull info directly from your business profile
Look at your website
Look at your reviews and service descriptions
Use AI to give clean, fast answers
That means businesses who keep their info tight and up-to-date win.
Final Word
This is another reminder that local visibility isn’t “set it and forget it.”
Google is moving toward verified business facts and away from open-ended public input. Your job is simple:
Keep your profile accurate.
Keep your website helpful.
Tell the truth clearly.
And you’ll stay in front of your neighbors when they need you.
