Why Updating Your Business Address Can Pause Your Google Local Services Ads

For neighborhood businesses, accuracy matters. Google knows this, and when something changes about your business, it double-checks before showing you to customers. That’s why a simple address update on your Google Business Profile (GBP) can temporarily pause your Local Services Ads (LSA).

It’s not a glitch. It’s Google making sure your business is real, verified, and still serving your community from the location you claim.

Here’s what’s happening — and how to keep your ads running with minimal downtime.

What Triggers the Pause

Google treats your Google Business Profile as the source of truth for your business info. Your LSA account must match it exactly.

When you update your address on GBP, the two no longer match. That triggers a security pause until Google can verify your new location. Google is doing three things here:

• Protecting consumers — making sure they don’t drive to the wrong place
• Preventing fraud — stopping fake or virtual addresses from slipping through
• Maintaining trust — ensuring only legitimate, verified businesses run ads

If the information doesn’t match, LSA stops until it does.

How Verification Works

When you change your business address, Google usually requires one of the following:

• A postcard to your new location

• A live video verification

• Business documentation (license, utility bill, etc.)

Until your new address is verified, your Local Services Ads will not run.

How to Get Your Ads Live Again

Follow this order to minimize downtime:

1. Verify Your New Address in GBP
   Complete whatever verification Google requires. Your ads will not restart until GBP shows your new address as verified and live.

2. Check That LSA Updates Automatically
   After GBP verifies, LSA usually syncs within 24 hours. Log into your LSA dashboard and verify the address matches perfectly.

3. Fix Any Mismatches
   If LSA didn’t sync:

   1. Try updating the address in LSA manually

   2. If the field is locked or still wrong, contact Google LSA support
      They may ask for proof of the new address before unlocking your ads.

4. Monitor Status
   Once both platforms match and the new address is verified, your ads should change from Paused/Under Review to Live.

Pro Tip: Plan Ahead Before Moving Locations

A little preparation avoids lost leads:

• Start verification the moment you move

• Keep NAP (name, address, phone) consistent everywhere — website, socials, directories

• Expect a short pause in LSA delivery and plan around it

When your location changes, Google isn’t punishing you — it’s protecting your reputation and their users. The goal is the same as yours: make sure customers reach a real business in the neighborhood.

Bottom Line

Changing your business address in Google Business Profile pauses your Local Services Ads until Google verifies the new location and information matches across platforms.

Stay consistent. Verify quickly. Keep your business trusted and easy to find.

If you want Talloo to monitor and manage your local presence — including GBP, LSA syncing, and verification — we’ll handle the details so you don’t miss leads while you move.

Let’s keep your neighborhood finding you.