How to Add Local Business JSON-LD Schema to Your Website

If you want to strengthen your local SEO, adding structured data to your website is one of the most impactful steps you can take. Google relies heavily on structured data to understand who you are, what you do, and where you serve customers. For local businesses, the Local Business JSON-LD schema is a foundational signal that supports Google Business Profile rankings, voice search visibility, and AI-powered results.

WordPress

Recommended plugin: Header & Footer Code Manager
https://wordpress.org/plugins/header-footer/

This method keeps things clean, organized, and future-proof.

How to add JSON-LD

1. Install and activate Header & Footer Code Manager.

2. In the dashboard, go to HFCM > Add New Snippet.

3. Name the snippet something like Local Business JSON-LD.

4. Set Site Display to Sitewide unless you want it on specific pages.

5. Choose Footer for placement.

6. Paste the JSON-LD snippet you received from Talloo into the code box.

7. Save and enable the snippet.

Your schema will now load across your website.

GoDaddy Website Builder

GoDaddy is limited, but it does allow custom HTML blocks where the JSON-LD can be placed.

How to add JSON-LD

1. Log in to your GoDaddy Website Builder.

2. Open the page where you want the schema loaded.

3. Click Add Section and select HTML.

4. Place the HTML block near the bottom of the page (recommended).

5. Paste your JSON-LD snippet into the field.

6. Publish your site.

Note: GoDaddy may strip certain scripts depending on where they’re placed. After publishing, test the page with Google’s Rich Results Test to confirm it’s loading correctly.

Squarespace

Squarespace provides two ways to add JSON-LD depending on your plan: global injection or individual pages.

Add JSON-LD globally

1. In the dashboard, go to Settings > Developer Tools > Code Injection.

2. Scroll to the Footer field.

3. Paste your JSON-LD snippet.

4. Save.

Add JSON-LD to a single page

1. Edit the page.

2. Click Add Block and select Code.

3. Switch the block to HTML mode.

4. Paste your JSON-LD snippet.

5. Save.

Global placement is strongly recommended for local SEO unless you have a specific reason to isolate it.

Wix

Wix supports custom structured data through its SEO settings.

How to add JSON-LD

1. In your Wix dashboard, go to Settings.

2. Select SEO Tools.

3. Click Structured Data.

4. Choose Add New Markup.

5. Select JSON-LD as the format.

6. Paste your JSON-LD snippet into the editor.

7. Apply the markup sitewide or to specific pages, depending on your needs.

8. Save and publish.

Wix will automatically handle schema placement in the site header once added.

Webflow

Webflow provides full control over your site’s head or page-specific head tags.

Add JSON-LD sitewide

1. Open your project in Webflow.

2. Go to Project Settings > Custom Code.

3. In the Footer Code box, paste your JSON-LD snippet.

4. Save changes.

5. Publish the site.

Add JSON-LD to a single page

1. Open the page in Designer.

2. Click the Page Settings icon for that page.

3. Scroll to Before custom code.

4. Paste your JSON-LD snippet.

5. Save and publish.

Sitewide placement is preferred for Local Business schema.

Final Notes

After installing the code on your platform:

• Publish your site.

• Run your homepage URL through Google’s Rich Results Test to confirm Google detects the structured data.

• Make sure your Name, Address, and Phone number (NAP) match what appears on your Google Business Profile.

Adding Local Business JSON-LD is one of the simplest improvements you can make to help customers in your area find you more easily. If you need Talloo to add or maintain this for you, we’re always here to help.