Talloo

Resources

Insights for local growth.

Articles and guides built around one goal: helping your business get found and chosen.

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Talloo Research

The State of Local Visibility

How customers find, evaluate, and choose local businesses. Five findings from three years of published research.

Read the research

Latest Insights

How to Add a User to Google Analytics

Guides

How to Add a User to Google Analytics

Adding a user lets someone view your reports or manage your analytics setup without sharing your password. You control exactly what they can see and do.

2026-08-03

How to Add a User to Google Search Console

Guides

How to Add a User to Google Search Console

Search Console shows how your website performs in Google Search. Adding a user lets someone see that data or manage your site's search presence without sharing your password.

2026-08-03

How to Add a Manager to Your Google Business Profile

Guides

How to Add a Manager to Your Google Business Profile

Adding a manager lets someone help run your profile, respond to reviews, and create posts on your behalf. You keep full ownership. No password sharing needed.

2026-08-03

How To: Connect Google Analytics

Guides

How To: Connect Google Analytics

A short guide to setting up Google Analytics for your business and adding Talloo so we can track your visibility, including traffic from AI assistants like ChatGPT and Gemini.

2026-07-31

Half Your Customers Now Ask AI Before They Ask Google

Insights

Half Your Customers Now Ask AI Before They Ask Google

In 2025, about 6% of consumers used AI tools to find local business recommendations. In 2026, that number is 45%. Here is how AI decides who to recommend, and what to do about it.

2026-07-16

Marketing Is Not a Sales Strategy

Insights

Marketing Is Not a Sales Strategy

Many small businesses quietly replace their sales motion with a marketing motion and never notice the swap. Marketing prepares the decision. Sales makes the decision happen. Here is how to tell the two apart.

2026-07-13

How to Remove a Google Business Listing

Guides

How to Remove a Google Business Listing

When a Google listing is outdated, duplicated, or represents a business that no longer operates, it sends the wrong signal. Here is how removal actually works, and what to expect along the way.

2026-06-16

Google Is Removing Reviews Faster Than Ever. Here's What Changed.

Insights

Google Is Removing Reviews Faster Than Ever. Here's What Changed.

Since early 2026, real customer reviews have been disappearing from Google Business Profiles without warning. Here's what Google changed, why legitimate reviews are getting caught in the sweep, and how to collect reviews that last.

2026-06-02

Google's AI Mode Now Has Ads. Here's What That Means for Local Businesses.

Insights

Google's AI Mode Now Has Ads. Here's What That Means for Local Businesses.

Google started showing ads inside AI Mode in late 2025, and five distinct ad formats are live right now. Here's what that means for local businesses and the visibility you actually own.

2026-05-19

You Cannot Contract Your Way Out of a Bad Review

Insights

You Cannot Contract Your Way Out of a Bad Review

Some businesses try to silence negative reviews with fine print. That approach has been illegal since 2016. Here is what the law allows, what it forbids, and what to do instead to turn reviews into demand you can capture.

2026-05-05

AI Is Learning to Read Businesses the Way It Reads Data

Insights

AI Is Learning to Read Businesses the Way It Reads Data

Google just published the Open Knowledge Format, a standard for writing business knowledge as structured files any AI can read. Here is why one clean, machine-readable source of truth now decides which businesses get recommended.

2026-04-28

How to Get Your Shopify Products on Google

Guides

How to Get Your Shopify Products on Google

Google lets you list your Shopify products for free. Here is how to connect the Google & YouTube channel, opt in to free listings, and keep your product feed clean so customers find you in search.

2026-04-14

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