Insights
The Voice Search Call You Should Hang Up On
A phone scam is pitching businesses a fake voice search registration for Siri, Alexa, and Google Assistant. Here is how to spot it, and what actually makes you findable by voice.
2026-08-10
Insights
Why Meridian Businesses Need a Local SEO Expert, Not a Generalist
Meridian businesses need local SEO, not a generalist playbook. Talloo covers Google Business Profile, citations, and website design. Get a quote today.
2026-08-09
Insights
Content Marketing Agency in Boise: What to Look For, and What Talloo Does Instead
Searching for a content marketing agency in Boise? Learn what content actually does for a local business, what it costs, and how Talloo builds it differently.
2026-08-08
Insights
Half Your Customers Now Ask AI Before They Ask Google
In 2025, about 6% of consumers used AI tools to find local business recommendations. In 2026, that number is 45%. Here is how AI decides who to recommend, and what to do about it.
2026-07-16
Insights
Marketing Is Not a Sales Strategy
Many small businesses quietly replace their sales motion with a marketing motion and never notice the swap. Marketing prepares the decision. Sales makes the decision happen. Here is how to tell the two apart.
2026-07-13
Insights
Google Is Removing Reviews Faster Than Ever. Here's What Changed.
Since early 2026, real customer reviews have been disappearing from Google Business Profiles without warning. Here's what Google changed, why legitimate reviews are getting caught in the sweep, and how to collect reviews that last.
2026-06-02
Insights
Google's AI Mode Now Has Ads. Here's What That Means for Local Businesses.
Google started showing ads inside AI Mode in late 2025, and five distinct ad formats are live right now. Here's what that means for local businesses and the visibility you actually own.
2026-05-19
Insights
You Cannot Contract Your Way Out of a Bad Review
Some businesses try to silence negative reviews with fine print. That approach has been illegal since 2016. Here is what the law allows, what it forbids, and what to do instead to turn reviews into demand you can capture.
2026-05-05
Insights
AI Is Learning to Read Businesses the Way It Reads Data
Google just published the Open Knowledge Format, a standard for writing business knowledge as structured files any AI can read. Here is why one clean, machine-readable source of truth now decides which businesses get recommended.
2026-04-28
Insights
How to Create a Google Business Profile
A Google Business Profile is one of the most important steps a local business can take to improve visibility in search and on Google Maps.
2026-02-03
Insights
Local Customer Acquisition in the AI Era
Customers still find local businesses through search and maps. But increasingly, they ask an AI assistant first — and the decision often happens before they ever click a website.
2026-01-19
Insights
Why Can't I See All My Google Reviews?
If reviews you know were posted aren't showing up on your Google Business Profile, they weren't deleted. Google filtered them — here's why.
2026-01-05
