An established business had a complete Google Business Profile but calls fluctuated between 10–20 per month despite steady search demand.
What Was Missing
- Recency signals
- Visual proof of work
- Posting consistency
What We Implemented
- Weekly post cadence
- Before-and-after job photos
- Service-aligned descriptions based on real customer language
What Changed
Engagement increased within weeks. Profile interactions rose across photos and posts.
Outcome
Calls increased from approximately 15 per month to 35–40 per month over 60 days.
What This Means
Activity is not optional. It is a ranking and conversion signal.