A business had an inactive profile with outdated visuals. Engagement was low and interaction with the profile was minimal.
What Was Missing
- Recent photos
- Real job documentation
What We Implemented
- Ongoing uploads from completed jobs
- Service-aligned imagery
What Changed
Photo views increased significantly. Time spent on the profile increased.
Outcome
Click-through rate increased by an estimated 20–35%. Calls followed.
What This Means
Customers trust what they can see.